Having spent 20+ years in event production—15 of them leading Sequence—I’ve seen, done, and learned a lot. I created this site to be able to capture some of my thoughts on events, agency life, industry insights, and more. Thanks for stopping by and checking it out!
- Reflecting on 14 Years: The Throughline to Sequence SuccessOn a Wednesday afternoon in August 2011, I was in Long Island City meeting with a manufacturing company, trying to pitch their Presidents Club event. The pitch was unsuccessful, but it turned out to be an excellent sales lesson. When you are selling a company that is unnamed, unincorporated, and won’t officially exist for another two months, t’s very difficult to convince a new prospective client to hire you. Thankfully, that immaculate sales pitch is just a footnote to the day, because the true career-defining moment happened in the few minutes that followed. It was then that I was able…
- Three Observations From the Events IndustryI’ve had a number of conversations recently that got me thinking about some of the shifts happening in our industry. Nothing formal, this isn’t a trend report or predictions, but rather a few recurring themes that keep surfacing when I talk with clients and fellow agency owners. They’re not seismic developments, but each has the potential to shape the events industry in meaningful ways. 1. The Shift Toward Year-Round Thinking I’m seeing more clients explore long-term event strategies that stretch across the full year and multiple touchpoints. Instead of treating each event as a standalone moment, they’re thinking about continuity,…
- The Truth Behind The CurtainEverything on stage always looks perfect. The back-of-house chaos stays hidden, and we judge the performance by what’s lit, not what’s lived. That’s the point of a stage, right? A lot of people live their lives on that same Instagram-sponsored stage. The idyllic vacation. The blissfully happy relationship. The seemingly perfect kids who have never thrown a ridiculous temper tantrum or littered the car with an ungodly amount of Goldfish crumbs. LinkedIn has its own version of the performance. “I’m so proud to work with XYZ client” often means “We want more clients like XYZ. Please keep us in mind!”…