I’ve spent nearly 25 years on the agency-side of events, and have been the co-founder and CEO of Sequence since 2011. Over the past 15 years, Sequence has grown into a leading global events agency, producing world-class experiences for top brands and earning industry recognition for both our work and our company. Along the way, I’ve had the privilege of guest lecturing on events at Cornell University (my alma mater), the Event Leadership Institute, and other institutions, as well as contributing to a range of trade and mainstream publications. I’ve been recognized as an “Industry Innovator” by BizBash and previously served as President of the International Live Event Association’s New York Chapter. I’m also a graduate of Goldman Sachs’ 10,000 Small Businesses program.
Event production is a high-stakes, high-pressure business that demands both technical expertise and a strategic mindset. Being on the agency side adds another layer—where exceptional client experience is just as crucial as flawless execution. Success in this space requires a multi-disciplinary skillset that goes beyond traditional event expertise. And in an industry where “you’re only as good as your last event,” every project is both a challenge and an opportunity. With 2+ decades of lessons (many learned the hard way), I use this platform to share insights—both for myself and for others navigating this industry. Please check out what we’re up to at Sequence, and you can also find me on LinkedIn. Thanks for stopping by, and I hope we get the chance to connect!